Logos are the backbone of corporate identity. Your logo presents an image of who you are to your potential consumers and your logo can make or break your business. New Reality Graphics approach to logo design is 'keep it simple'. The easier a logo is to recognize the more memorable it is.

When planning for a Logo you should consider the type of logo and how many colors, if any, you want to use. A black and white Logo can be very effective in print ads or on business cards and stationary but your black and white Logo may be all but invisible on a colorful web site. Also when a Logo is designed for print it's colors should be restrained to two or four to keep the costs of printing your business cards and stationary down. A web Logo has no limitations on it's design and the colors of your Logo should compliment the colors of your web pages

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